As a digital consultancy company, we deliver individual, tailored online marketing solutions to generate growth.

If you are thinking about combining media, data and technology in order to make better business decisions, you have come to the right place.

Google Tag Manager – account creation and configuration; creating necessary rules and macros; implementation of Google Analytics, Google Ads and Floodlight measurement tags; preparing schema and documentation for change management; trainings.

Google Analytics – setup of property and reporting view; goals definition; implementation of e-commerce module; events and forms tracking; custom traffic sources mapping; definition of custom channel grouping; setting up basic dashboards and custom reports; trainings. READ MORE >>

[GMP] Campaign Manager – network configuration, floodlight definition, configuration and implementation (including custom variables); audience creation, preparing trafficking schema; documentation; trainings.

[GMP] Search Ads 360 – Advertiser creation and configuration; Floodlight adjustments; Google Ads account synchronization and GA connection, basic settings, executive report templates creation, implementing bidding strategies & automated rules, post-implementation checks and recommendations; trainings.

[GMP] Display&Video 360 – account creation and configuration; linking with CM; audience creation; preparing trafficking schema; trainings.

[GMP] API Management – configuration of automatic data transfer from CM, SA360, DV360, GA360 to Google Big Query (using Google native connector and service or customized Cloud application); access to big data in order to make custom attribution modelling, prepare advanced analysis or tools to improve media buying decisions; trainings.

OFFLINE CONVERSIONS – configuration of offline conversion upload to GA360 Campaign Manager or Search Ads 360; trainings.

DATA DRIVEN ATTRIBUTION – calculation and implementation of data driven attribution models based on Markov Chains; implementing budget split optimization; trainings.

ANALYTICAL DATA BASE (GOOGLE CLOUD SQL) – preparation of dedicated, analytical databases with online marketing data, offline data and cost data; provision of dedicated application to attribute cost data to each media channel. Access to data base from any analytical tool including Google Data Studio, Tableau or Excel.

DATA VISUALIZATION – preparation of interactive analytical dashboards in Google Data Studio or Tableau in order to faster analyze online campaign data and make better decisions.

FRAUD DETECTION – on landing pages where users leave their data (generate leads) custom JS code is installed to report to Google Cloud SQL database more than 60 user behaviour variables. Based on that variables and historical data about quality of leads (reported offline by advertiser) a prediction is made about probability of success (proper lead quality). The probability is send to Advertiser Call Centre for proper lead management.

EMAIL AND PHONE VERIFICATION – in order to ensure highest quality of contacts delivered to Advertisers, we have developed a tool, which in real time is checking whether the values input by user are correct.

EXTERNAL DMP INTEGRATION – collecting data from external data providers and saving them in Google Big Query near GMP 1st party data from GA360. Ability to enrich data with user behaviour from all over the Internet.

AI MODELS USING GOOGLE CLOUD MACHINE LEARNING – to solve custom advertiser’s challenges or to automate processes.